The Macy’s 4th of July fireworks promotion, one of their biggest national events, needed to capture the awe and excitement of the show. Only using their hero poster, our team create promotional videos displayed in-store, on buildings, across social media and the website.
Category
Events & Tradeshows
Specialty
Motion Design
Software
Roles
Storyboard Design, Motion Graphics, 2D
The Challenge
Macy’s needed a high-impact video campaign to promote its Fourth of July fireworks celebration across all physical and digital touchpoints. Given only a hero poster as the design element, I was tasked with creating a cohesive experience to captivate hundreds of thousands of viewers on 16 different types of screens inside and outside Macy’s flagship store.
The Solution
Using elements from the hero poster, I created an immersive, full brand takeover by transforming each component into bright, animated fireworks that fill the screens in surprising ways, mimicking the real show’s excitement and energy. This approach brought the poster design to life across Macy’s stores, buildings, social media, and website, creating a unified, festive experience for all audiences.
Macy’s Herald Square - Flagship store takover (exterior)
Campaign graphics takeover the store’s screens, a total of 16 different screen ratios
Macy’s 4th of July Poster
Original artwork as style guide and assets from the Annual Events team.
Macy’s Herald Square - Flagship store takover (interior)
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