The Macy's 4th of July fireworks promotion, one of their biggest national events, needed to capture the awe and excitement of the show. Starting with only their hero poster, we created promotional videos for in-store screens, building exteriors, social media, and the website.
Category
Flagship Events, Motion Systems
Specialty
Motion Design
Software
Roles
Storyboard Design, Motion Graphics, 2D
The Challenge
Macy's needed a high-impact video campaign to promote its Fourth of July fireworks celebration across every physical and digital touchpoint. Given only a hero poster as the design element, we were tasked with creating a cohesive experience for hundreds of thousands of viewers across 16 different screen types inside and outside the flagship store.
The Solution
Using elements from the hero poster, we built a full brand takeover, transforming each component into bright, animated fireworks that fill the screens in surprising ways and mimic the energy of the real show. One set of elements carried the campaign across Macy's stores, buildings, social media, and website.
Macy's Herald Square: flagship store takeover (exterior)
Campaign graphics take over the store's screens, across 16 different screen ratios
Macy’s 4th of July Poster
Original artwork as style guide and assets from the Annual Events team.
Macy's Herald Square: flagship store takeover (interior)
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