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Crestron Home: Health and Wellness Campaign

Using a combination of stock footage and existing assets, we were able to bring Crestron Home® into the places they weren’t before, creating a high-end production without the high-end budget.

Category
Digital Campaigns
Specialty
Video FX
Software
Roles
2D, Video Editing, Color Correction, Compositing, Rotoscoping, Stock Research

The Challenge

Crestron Electronics, a b2b tech company, needed a high-impact brand video to launch their Health and Wellness solutions but faced limitations with both budget and timeline.

The Solution

Using compositing, rotoscoping, and motion tracking, we integrated Crestron Home’s new products into existing assets and stock footage. This approach delivered a polished, high-end production that upheld Crestron Home's luxury aesthetic, effectively showcasing their products while staying on budget and schedule.

Vertical signage to bring the campaign on the road through tradeshow booth.

Rounding out the campaign with a website to showcase the campaign benefits

Motion Tracking and Rotoscoping: Replacing Remote

Using motion tracking, rotoscoping and many layers of compositing and color correction, we was able to seamlessly replace the stock remote with a Crestron Remote.

Text Replacement

In order to use existing footage, we animated and composited a new UI so the finger taps on “Good Morning” on the right and moved “Welcome Home” to the left button.

Motion Tracking and Compositing: Adding our device to stock content

Here, we added a tabletop device in the foreground and motion tracked, color corrected and composited it in scene.

Keying and Motion Tracking: Replacing Screen Content

We added our software to the phone and had it motion track the movement of the phone.

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