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Crestron Flex MX – Product Launch Campaign
A first-of-its-kind device compatible with any video software, launched a new series of products for Crestron. To match the innovative capabilities, we developed a modern 3D style for Crestron, with a hype video along with a web and social campaign to match.
Category
Digital Campaigns, Promotional Content
Specialty
Motion Design
Software
Roles
Storyboard Design, Motion Graphics, 2D, 3D
The Challenge
Crestron needed an impactful product launch campaign to generate excitement around the Flex MX while conveying its technical capabilities and unique flexibility. The campaign also required a cohesive visual system that could be used consistently across web, social media, and a launch webinar.
The Solution
We developed a modern 3D style to highlight the Flex MX’s versatility, placing it against clean, gray backgrounds to keep the focus on the product. By integrating text, graphics, and simple icons, we showcased key features and clarified complex functions, helping viewers envision the device within their own environments. This cohesive style delivered an engaging and adaptable campaign across all platforms.
We created multiple web animations to establish a consistent look and feel across the entire brand
Social Campaign
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